This CM shows the candidate as a "normal" citizen, not as someone unapproachable. Along with the mellow music, the field, and the "proud of my heritage..." Etc. Effective.
CARDSTACKING
Not effective. Pictures were dark and the narrator's voice was creepy. Most of the things listed (Eagle scout, honor student, etc) does not necessary mean that he will be a good president.
PLAIN FOLKS
Music, a safe feeling.... Looks like a "everyday" citizen, approachable. The elderly woman's words also have an effect, too. (May or may not make one emotional) Effective.
HUMOR
Effective. And very amusing. Completely did not expect the end.
TESTIMONIAL
Have people "switching" to the other side, wanting for change... A little bit effective.
SCARE TACTICS
Effective. Strong pictures of the Vietnam War, need to change what is happening. Therefore, change president.
This is not related to government but is a very effective commercial, in my opinion. The commercial does not advertise its "product" well, but it is still worth watching.
"...Our panel analysis assumes that there are no differences other than advertising across media markets within individual non-battleground states."
"...Perhaps our results are due to some correlation between advertising volume and partisan imbalance. In other words, we may be estimating persuasion effects based on relatively uncontested
media markets, when in fact these persuasion effects may be substantially smaller when overall advertising volume increases."
"...While our model controls for prior vote preference, it does not consider the interaction between initial preferences and subsequent treatment."
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